The Swedish car manufacturer Volvo, a subsidiary of the Ford Motor Company, has always aligned itself with three core values - safety, quality and respect for the environment. Undoubtedly, safety is the area where Volvo traditionally have excelled down the years - Volvo has led the way for the whole automotive industry with numerous technologies that subsequently went on to become standard for the other brands like the laminated windscreen, the energy-absorbent crumple zones, the three-point seat belt and the rear seat belts, the driver's airbag, the ABS brakes and ISOFIX child seat mountings. Certainly, because Volvo has a well-deserved reputation for reliability, solid engineering and excellent safety standards and is one of the top premium car manufacturers, it is also a preferable brand when it comes to hiring a car in Europe. The current Volvo range besides the safety attributes features an attractive combination between the traditional Swedish elegant, minimalist design and sleeker, more appealing forms with innovative interiors, offering a real alternative to the German premium brands in the car hire services. Volvo cars are still distinctly Volvo, however, with a character all of their own. Highlights of the current Volvo line-up of car hire companies in Bulgaria include the luxury S80 sedan, a landmark vehicle for the Swedish company, and the XC90, a luxury 4x4 car hire vehicle with a versatile, family-friendly interior.