Mitsubishi Motors is the fifth-largest Japanese car manufacturer. The Mitsubishi company has an unparalleled record in endurance motor sports such as the World Rally Championship, so it is no surprise that some of that intelligent, revolutionary technology has been carried over into their road range as well. One of the Mitsubishi's most recent developments is an innovative automatic transmission. Its new generation of engines is used throughout the Mitsubishi range – with all models benefiting from the company's technology push. Because Mitsubishi offers a large selection of practical, reliable, and modestly priced cars and SUVs appealling to a wide variety of motorists, the brand is a preferable choice for car hire transportation services. Today, a variety of models, including a sports car, a sedan, a crossover SUV and a SUV are in the list of every respectable car hire company in Europe and Bulgaria. Popular car hire Mitsubishi models include the Colt, a supermini with a sporty looking exterior design, the Pajero, a successful Mitsubishi's SUV with great all-road abilities.