The luxury cars or also the so called full-size cars have a growing popularity in Bulgaria and Europe in the recent years. With the growing length of the wheelbase among the full-size luxury sedan cars, the overall length of the vehicles has become one of the key factors in this segment. The most popular brands with traditions in this sector - Audi, BMW and Mercedes-Benz, are struggling to hold and expand their shares in this sector. Other car makers and car rental companies are pushing their newest full-sized models like Ford Mondeo, Renault Laguna, Nissan Maxima, Toyota Camry, Hyundai Sonata into the prestigious limousine sector on much more competitive prices.