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The sunniest Bulgarian winter resort and the southernmost ski resort in Europe, Pamporovo is situated in the heart of Bulgaria′s Rhodopе Mountains,  90km south of Plovdiv airport and 260 km southeast of the capital Sofia. Pamporovo is hugely popular with travellers seeking value for money as it has a mild winter with plenty of snow, variety of excellent ski runs for all degrees of difficulty, numerous modern hotels and entertainment options. As the second largest ski resort in Bulgaria after Borovets, Pamporovo is a hub for many car hire and transfer services. However, if you want to avoid the high prices often exposed by most rent-a-car companies during the peak season, Motoroads car hire reservation system is a user-friendly and secure method to get the best-priced Pamporovo car hire in the quickest manner possible. Pamporovo is a short drive away from several interesting tourist destinations nearby: 18 km southbound to Smolyan, 10 km northbound to the ski resort of Chepelare, 12 km westbound to the genuine Rhodope village of Shiroka Laka. Assenovgrad and Bulgaria′s second largest monastery, Bachkovo monastery, are accessible by rental car from Pamporovo along road 86 northbound.