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The town of Shumen – a fine blend of history and modernity. Lying right in the heart of a region, soaked with history and located on the crossroads of important trade routes, close to all major transport facilities, which are bound to foster a brisk local development, the town of Shumen is a fine blend of history and modernity. The latter combined with various nature and excellent conditions for active tourism make the region a place suitable for a holiday, permanent living and business. The wealth of open-air archeological monuments dating from 4000 B.C. to the 15th century give reasons for researchers to call Madara the “Bulgarian Troy”. The most remarkable monument in the preserve is the unique rock bas-relief Madara Rider. Unique Europewide, it is a sample of old Bulgarian art and symbolizes the power and greatness of the Bulgarian state. The Madara Rider is recognized by UNESCO as a World Heritage.